We’re Rewriting the Future of Dance.
Most dancers are told their dream has an expiration date. We reject that idea.
At The Sonja McCord Experience, we don’t wait for permission. We create our own path. We exist for the rising stars, the comeback artists, and the dancers who refuse to disappear.
For those who are ready to take control of their craft, their visibility, and their power.
SMX is not a studio. It is a movement. A house built for dancers who want mastery without conformity. For artists who crave both excellence and autonomy. For visionaries who know they are meant to lead, not follow.
Through our programs, we merge classical ballet technique, contemporary movement, mindset training, branding, visibility, and equity-centered advocacy to empower every dancer to recast their potential into performance and their purpose into power. We’re not just shaping dancers. We’re shifting power.
SMX exists to help artists claim ownership of their careers and build futures on their own terms.
Our Mission
To ignite a revolution in the art of dance. We are tearing down the gatekeeping that keeps power out of reach and replacing it with education, visibility, and access. SMX was built for dancers who refuse to wait to be chosen. Our mission is to make mastery the new rebellion and equity the new standard.
Our Vision
We are building a global movement of dancers who no longer wait to be chosen.
They create their own stages, lead with mastery, and move with authority. We envision a dance world where talent, not privilege, determines opportunity. A world where artistry is measured by dedication and heart, not age, identity, or body type.
Our Core Values
Power
The right to define your path, your image, and your success.
Discipline
The foundation of all mastery. Technique and refinement are not optional; they are the language of command.
Courage
To question the system. To build something better.
Equity
Every dancer deserves access to training, opportunity, and recognition.
Artistry
The relentless pursuit of beauty, truth, and innovation.
The SMX Approach
SMX exists to restore power to the artist. We train dancers to master their craft and take ownership of their careers with the same precision they bring to the stage. Our method is rooted in discipline, artistry, and self-determination. We teach dancers to think critically, move intentionally, and build visibility through excellence, not approval.
The Future We're Building
The era of waiting is over. The future of dance belongs to those who choose themselves. The creators, the visionaries, the leaders who command their own narrative.They will be trained for precision, fueled by purpose, and led by power. They will be self-made, self-led, and unstoppable. We are building a world where dancers hold the power over their art, their image, and their legacy. A generation that doesn’t ask for space, but defines it. SMX is building that future now: one dancer, one performance, one revolution at a time.
About Our Artistic Director/CEO
Sonja McCord is a dancer, choreographer, and marketing strategist who helps dancers and performing artists who want to make their mark and share their art and performances with the world. She helps performers and creative entrepreneurs clarify their brand, expand their message, and acquire the skills to build and monetize their art while showcasing it to international audiences.
Sonja has worked 15+ years in agency marketing and has had opportunities to perform with Pittsburgh Ballet Theatre, Nashville Ballet, Alvin Ailey American Dance Theater, and Dance Theatre of Harlem. A former Pointe Shoe Specialist with Capezio Ballet Makers, Sonja has traveled internationally to educate, lead, and advise professional dancers, artistic directors, and dance businesses on topics of branding, career growth, marketing, and creative development.
She has been featured in online magazines such as Dance Informa, About.Me, BET.com, The Grio, Soul Pitt Magazine, podcasts such as Dancers Doing Stuff, You Booked It, 5.6.7. Eight, The Chelsea Keefer Podcast, Dance Specific Talks, Passion For Dance, Business Remixed, and served as a judge for DanceQuest Canada.
Sonja currently resides in New York City and Nashville.
“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.
Martha Graham
Our Services
01
Performance Coaching
For performers who command the stage — dancers, musicians, choreographers, comedians, and competitors — ready to create unforgettable work that moves audiences and redefines excellence.
02
Visibility & Marketing
For dancers, performers, and choreographers ready to take control of their careers and claim their place in the spotlight. We build brands that command attention through strategic visibility, artistic identity, and professional presentation.
03
Creative Direction
For performers and competitors preparing high-caliber stage or film work — from choreography and creative direction to concept development designed to deliver unforgettable results.
