Our Mission
At The Sonja McCord Experience, our mission is to revolutionize the dance world by providing comprehensive training, mentorship, and opportunities for dancers of all backgrounds, ages, and identities. We empower dancers to stand out, break into their dream careers, and build their own legacies. Our commitment extends beyond dance instruction to include entrepreneurial skills, mindset development, and techniques that enable dancers to thrive on and beyond the stage. We are rewriting the narrative, championing inclusivity, and creating an environment where every dancer finds a spotlight. Our goal is to inspire, uplift, and connect dancers, fostering a more inclusive, diverse, and equitable dance community.
Our Vision
Our vision is to create a global dance community where every dancer, regardless of their background, age, or identity, is empowered to achieve their full potential. We aspire to be a beacon of inclusivity, diversity, and equity in the dance world. Our goal is to inspire and uplift 100,000 dancers, helping them break into their dream careers and become leaders within and beyond the stage. We envision a future where dance is a vehicle for personal transformation, artistic expression, and social change. Through our innovative approach to training, mentorship, and mindset development, we are revolutionizing the industry, rewriting the narrative, and building a more supportive and equitable dance community.
Our Core Values
At The Sonja McCord Experience, our guiding principles are reflected in our core values, which lie at the heart of every endeavor.
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LUXURY
We believe in offering a premium experience in all our services. Our dedication to excellence ensures that our dancers receive top-tier training, resources, and support. We aim for an environment where every dancer feels valued and nurtured, reinforcing the idea that they deserve the very best. -
ORIGINALITY
Dance, by nature, thrives on innovation and self-expression. We champion individuality and encourage our dancers to find and celebrate their unique voices. Each dancer’s originality is their strength, and we strive to foster and magnify that distinct identity in all our programs. -
REFINEMENT
Just as dance involves the fine-tuning of technique, we emphasize the importance of refinement in our business operations and in the skills we impart to our dancers. We’re committed to a continuous process of improvement, ensuring that our approaches are always evolving and aligning with the highest standards in the dance industry.
These core values are the pillars that underpin our commitment to empowering the dance community. At The Sonja McCord Experience, we infuse Luxury, Originality, and Refinement into everything we do, ensuring that dancers receive the finest training and support, celebrate their individuality, and continuously refine their skills to reach new heights in their dance journeys.
About Our Artistic Director/CEO
Sonja McCord is a dancer, choreographer, and marketing strategist who helps dancers and performing artists who want to make their mark and share their art and performances with the world. She helps performers and creative entrepreneurs clarify their brand, expand their message, and acquire the skills to build and monetize their art while showcasing it to international audiences.
Sonja has worked 15+ years in agency marketing and has had opportunities to perform with Pittsburgh Ballet Theatre, Nashville Ballet, Alvin Ailey American Dance Theater, and Dance Theatre of Harlem. A former Pointe Shoe Specialist with Capezio Ballet Makers, Sonja has traveled internationally to educate, lead, and advise professional dancers, artistic directors, and dance businesses on topics of branding, career growth, marketing, and creative development.
She has been featured in online magazines such as Dance Informa, About.Me, BET.com, The Grio, Soul Pitt Magazine, podcasts such as Dancers Doing Stuff, You Booked It, 5.6.7. Eight, The Chelsea Keefer Podcast, Dance Specific Talks, Passion For Dance, Business Remixed, and served as a judge for DanceQuest Canada.
Sonja currently resides in New York City and Nashville.
“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.
Martha Graham
Our Services
01
Performance Coaching
For all on-stage performers, including artists, dancers, musicians, DJs, rappers, comedians, and competitors who are looking to prepare extraordinary performances.
02
Visibility & Marketing
For dancers, performers, and creative entrepreneurs ready to level-up their career with a powerful brand. Strategy includes social media, publicity, resume and portfolio creation.
03
Creative Direction
For performers ready to produce a winning performance, film, or visual / concept film, and/or competitors who need a winning performance choreographed.
