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Sonja McCord is a dancer, choreographer, and marketing strategist who helps dancers and performing artists who want to make their mark and share their art and performances with the world. She helps performers and creative entrepreneurs clarify their brand, expand their message, and acquire the skills to build and monetize their art while showcasing it to international audiences. 

Sonja has worked 15+ years in agency marketing and has performed with Pittsburgh Ballet Theatre, Nashville Ballet, Alvin Ailey American Dance Theater, and Dance Theatre of Harlem. A former Pointe Shoe Specialist with Capezio Ballet Makers, Sonja has traveled internationally to educate, lead, and advise professional dancers, artistic directors, and dance businesses on topics of branding, career growth, marketing, and creative development. She has been featured in online magazines such as Dance Informa, About.Me,, The Grio, Soul Pitt Magazine, podcasts such as Dancers Doing Stuff, You Booked It, 5.6.7. Eight, The Chelsea Keefer Podcast, Dance Specific Talks, Passion For Dance, Business Remixed, and served as a judge for DanceQuest Canada.ย 

Sonja currently resides in Manhattan, New York City.

โ€œThere is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.

Martha Graham

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